The Next Level

You know when you are onto something when people get a tattoo based on inspiration. It's an outward sign of inward dedication to something which means a lot. Richard, one of the original Cows, has decided to ink his views of the world onto the calf (pun intended) on his leg.

Over the next few days, I'll be uploading bits of an article which will be released shortly in the ZA media based on the successful 2009 CHOC Cow campaign. It's a summary of the adventure and colourful characters who took part.

Love living life,

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